The new 2010 Mercedes-Benz S-Class has been launched in Dubai by Gargash Enterprises, the Mercedes-Benz authorized agent in the emirate. Some of the innovative features of the new S-Class include attention assist-drowsiness detection system, adaptive high beam assist and night view assist with special pedestrian detection. It also incorporates the ‘splitview technology’, which enables the driver and front seat passenger to view different content on the same screen simultaneously. While the driver is using the map-based navigation system, the co-driver can watch a movie on DVD.