I recently read in papers about the dramatic opening of a new Virgin Megastore Outlet, on of the biggest in the world by no other then Sir Richard Branson himself. Apparently he went for the opening in a blood red ferrari that drove all the way into the mall and he was escorted by a convoy of Harley-Davidsons, nothing less dramatic could be expected from Sir Branson. The store is situated in Ibn-Batuta Mall on the Dubai- Abu Dhabi highway and is said to have cost $5 million covering an area of a whopping 40,000 Sq Feet. Mr Branson also announced that Virgin Atlantic would be starting on the London -Dubai route in march and would give their competition a run for their money